The Canadian Centre on Substance Use and Addiction (CCSA) released Canada's Guidance on Alcohol and Health in 2023. This updated guidance is based on the latest research on alcohol-related risks and replaces Canada's Low-Risk Drinking Guidelines issued in 2011, on which the campaign below is based.
Read Canada's Guidance on Alcohol and Health and learn more about the continuum of risk on the CCSA website.
The LGCA launched the campaign below in November 2020 as an extension of its Know My Drinking Limits campaign. The messaging was intended to bring further awareness to Manitobans about Canada’s Low-Risk Drinking Guidelines, which the LGCA promoted in an earlier campaign in 2014.
This campaign shared tips for adult Manitobans to rethink their drinking and reduce their potential health and safety risks related to alcohol consumption. The tips encourage people to keep track of the number of drinks they have and gain understanding of the amount of alcohol that is in a single drink serving.
The timing of this campaign coincided with the holiday season as well as the changes brought by the COVID-19 pandemic. Recent research and polls in Canada found that the sale and consumption of alcohol were increasing at the time. In addition, perceptions of drinking at home vary from those of drinking while out socially at a public place. The objective of the LGCA's campaign was to educate about setting limits for drinking alcohol in a single sitting, and longer periods of time such as daily or weekly timeframes.
While details of the guidance have changed, the focus on setting limits remains.
